Portfolio
AlexaNdra Bingham | Communications Strategist
One World Media
May 2025 – present
I drive the editorial strategy, planning and delivery of One World Media's external communications, commissioning and editing contributors from across the Global South and journalism sector as well as ghostwriting on behalf of senior voices within the organisation. The newsletter has been repositioned as a thought-leadership channel for industry decision-makers, growing its subscriber base by 7% and achieving a 46.8% open rate.
Selected bylines:
The journalists who refused to let Sudan disappear from view
Mercy Corps
May 2022 – May 2025
I developed and drove Mercy Corps' UK and European communications strategy across planned advocacy moments and fast-moving humanitarian emergencies, including leading the organisation's communications across three consecutive UN Climate Conferences and serving as media lead for the Pakistan floods, Turkey-Syria earthquake, Afghanistan earthquakes, and ongoing conflicts in Ukraine, Gaza, Myanmar and Sudan. From COP to conflict, I managed reputational risk, handled hundreds of media inquiries, developed thought-leadership pieces and coordinated breaking coverage, securing top-tier placement across all contexts including inclusion in major outlets' How to Help sections to directly drive donor response.
480% increase in media coverage from COP26 to COP27
Subsequent increases year on year
““Alexandra has done a tremendous job... Her presence at COP29 in Baku helped increase our coverage to a great degree and earned the respect of the wider delegation and climate teams broadly. Thank you Alexandra for a job well done, for being self-reflective and knowing where the gaps are, and for holding me to account as a team leader when needed.””
Media Hits
France24 — US withdrawal from Paris Agreement Proactively pitched Mercy Corps Chief Climate Officer for interviews landing him a prime time slot with France24.
The Guardian — Pakistan Floods Secured coverage in the Guardian during the acute crisis response phase, coordinating press under significant time pressure.
BBC News — Gaza I identified the story opportunity, pitched it to the BBC, and media trained Mercy Corps' Executive Director ahead of the broadcast interview.
Politico — Ukraine War Proactively pitched and landed an OpEd with Politico as part of European media strategy. Ghost written editorial for Country Director Michael Young.
The Guardian — COP Proactively pitched and landed a Guardian Letter to the Editor as part of Mercy Corps' COP media strategy. Ghost written editorial for David Nicholson.
The Guardian — COP Proactively pitched Mercy Corps’ Debbie Hillier who was quoted in The Guardian article about how COP29 could change the financial climate for the world’s wealthy polluters.
The Guardian — US withdrawal from Paris Agreement Proactively pitched quotes from Mercy Corps’ CEO and landed them in the Guardian’s live news coverage.
Sudan Crisis Media Campaign (2024)
I led a UK-facing media campaign to raise the profile of the Sudan crisis, one of the world's most severe but underreported humanitarian emergencies, on the UK public and political agenda.
I developed and delivered an integrated media, social, and advocacy strategy around the launch of a major report: If Bullets Miss, Hunger Wont. Beyond the Numbers: Hunger and Conflict in Sudan, aligning national press coverage with direct policymaker engagement and coordinated social amplification. This included securing early positioning with our CEO speaking at the Paris Pledging Conference for Sudan, and leading a coordinated media push that landed interviews across BBC News, Sky News, Channel 4, BBC Scotland and France 24. In parallel, I developed messaging and assets for the fundraising and social media teams, ensuring the campaign landed consistently across owned channels and directly tagged target UK politicians.
Alongside pitching, I also developed messaging for executive and senior Sudan programme leaders visiting the UK, for use in media interviews, meetings with FCDO and MPs through the APPG, and a briefing at Chatham House.
Outcome: In November 2024, the UK government doubled its funding for Sudan.
Published Pieces:
Broadcast:
CBM GLOBAL
Advocacy Media and Communications Officer, 2020–2022
Miracles Day Campaign
I led the nationwide media campaign for CBM Australia's flagship fundraiser, securing coverage across thirty radio and television stations in Australia. A highlight of the campaign was a story I ideated and pitched about Curtis Span, an 11-year-old whose determination to help children living in poverty caught the attention of national broadcast media — landing a feature segment on Channel 9 News that was picked up by the Today Show the following day.
100+ media interviews secured across radio and TV
$1 million fundraising target exceeded by 80%
20% increase in Australian media share of voice
International Day of People with Disabilities Campaign
I led CBM Global's largest annual multi-channel campaign with the theme “Build Back A Better World For All” during the COVID pandemic, developing strategy, leading a working group, creating all external communications, coordinating contributors across Africa, Asia and the Pacific, and developing a communications kit for fifty partner organisations. Efforts resulted in:
11,000 views on campaign video on day one
90% uptake of assets across the partner network
200% increase in campaign reach
National media coverage secured
Additional government funding committed to disability inclusion and the launch of
Australia’s International Disability Equity and Rights Strategy
A three-hour session with Masters students at the University of the Arts London focused on preparing for the realities of entering the industry.
